Catalogues: Longridge Golf Catalogue

Project Details

  Summary
  Extended Info
  Deliverables
Summary

JS International supply golf equipment to golf club shops and sports retailers under their Longridge brand, everything from balls, clubs and tees, to bags, clothing, apparel and practice aids.

This was a large catalogue stretching to 88 pages, so working with the client we developed a flat plan to map out the products and design the product information in a hierarchical way.

Extended Info

For this project we created still life photography where required and edited the supplied product images, including cutting them out to pure white and colour matching for a consistent look.

Many products needed extensive retouching to enhance them as they came from many sources.

Deliverables

Initial Concepts and Graphic Design

Artwork and Technical Illustrations

Text Structuring and Editing

Still Life Product Photography

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